Strategy can now sell Bitcoin. Saylor's never-sell story is officially over.
The buy-and-hold company just gave itself permission to sell the thing it built its whole identity around.

CryptoVibe Desk · strategy · bitcoin · mstr

- →Strategy adopted a new capital framework that allows Bitcoin sales to fund reserves, dividends, and buybacks.
- →The shift matters because MSTR reportedly trades 38% below its Bitcoin value, which weakens the old sell-stock-and-buy-Bitcoin loop.
- →By the August STRC dividend reset, watch whether Strategy reports actual Bitcoin sales or keeps the authorization unused.
- NAV → NAV means the value of Strategy's Bitcoin holdings compared with what investors pay for the company.
- preferred stock → Preferred stock is a company security that usually pays dividends before common shareholders get anything.
- STRC → STRC is one of Strategy's preferred stocks. It pays a regular dividend and helps fund the Bitcoin plan.
Strategy can now sell Bitcoin. Reports cited a new framework that lets the company use sales for dollar reserves, preferred dividends, interest payments, and stock buybacks.
That is the reversal. Strategy spent years telling investors the point was simple: issue stock, buy Bitcoin, hold Bitcoin. Now the company has permission to sell Bitcoin when its own securities trade badly.
The number to watch is not the Bitcoin stack. Strategy held about 847,000 BTC, according to the briefed reports. The only number that matters now is the discount.
MSTR reportedly trades 38% below its Bitcoin NAV. It also fell about 41% in June. That breaks the old loop where Strategy could sell stock, buy more Bitcoin, and keep the premium alive.
STRC is the pressure point. U.Today cited a 15% current yield on the preferred stock. Peter Schiff's bear case is simple: higher dividends mean higher cash burn.
If you're holding MSTR, your bag is no longer just a Bitcoin bet. It is also a bet on whether Strategy can fund its own securities without breaking the story that made investors buy it. That story was never just balance sheet math.
Analysts split fast. Benchmark's Mark Palmer put a $570 target on MSTR, per CoinTelegraph. Canaccord cut its target to $130 from $163. TD Cowen cut to $260 from $400, according to U.Today.
The bear case is clean. If MSTR trades at a discount to its Bitcoin NAV, issuing common stock to buy more Bitcoin stops working. If STRC stays below par, issuing preferred stock gets more expensive.
That does not mean a forced sale starts today. The authorization is a tool, not proof of a sale. But the policy line moved. Strategy is officially managing cash first and mythology second, for now.
Strategy's board made the right cash call by authorizing Bitcoin sales. STRC below par turned the old no-sale line into a funding problem.
By Strategy's August STRC dividend reset, watch whether STRC trades back near its $100 stated amount and whether Strategy reports any Bitcoin sales.
Primary links and supporting reads used by the desk for this story.
- blogCoinTelegraph: Strategy's new plan divides industry observers as MSTR, STRC climb
- blogNewsBTC: MicroStrategy Opens Door To Bitcoin Sales Under New Capital Framework
- U.Today: Canaccord Slams Saylor's Strategy ('Like a Car in Reverse')
- U.Today: Peter Brandt reacts to potential $1.25B Bitcoin sale ('Only the First Round')
- Decrypt: Morning Minute: A Change of Strategy (paywalled — content unavailable)
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